PNY Trainings offers one of the most elaborate SEO training in Pakistan. It is ideal for professionals and new entrants alike who are looking to pave their way as SEO experts. Search Engine Optimization basically means making your website friendly for all search engines such as Google, Yahoo, Bing etc. This will allow your website to show up whenever people search the content that your website hosts. SEO is the art and science of making sure that your website always remains among the top results of search engines.
We at PNY believe in providing our participants with the most updated SEO training in Lahore and Karachi. By enrolling in our SEO training centre in Lahore / Karachi, you will get to learn SEO from industry experts with years of practical experience and proven track record in the vast and ever-growing field of Search Engine Optimization.
We welcome a wide spectrum of professionals and students alike to satisfy their thirst of knowledge. We don’t follow a conservative or rule of thumb approach to design our SEO courses. Search Engine Optimization is an ever changing industry where there is no predefined lines to follow. The experts at PNY Trainings keep close eye on every SEO update to design our SEO course. So if you are on the lookout for a holistic SEO course in Lahore or Karachi, look no further.
It is the content of our course which makes PNY Trainings one of the best SEO training institute in Lahore. It is designed by industry experts with the closest eye on the Google algorithm and search engine policies. This SEO training in Lahore does not remain same for every year and even every session. The course outline is changed according to search engine updates and policies. Following is a brief course outline:
Introduction to SEO: Where you learn all the basic of SEO
Top KPIs of SEO: This will involve all key performance indicators that are hallmarks of a good SEO strategy
Landing Page Analysis: When you search something on a search engine, the page you click at is the landing page. Here we will discuss SEO elements that are vital for a great landing page.
Keyword Research: PNY Trainings is the only SEO training institute in Lahore which offers a comprehensive Keyword Research training. We will teach you how to find out which keywords people are searching for your relevant content.
Competitive Analysis: This is where you will figure out what your competition is, what they are doing and what you can do to outrun their SEO strategies.
Strategy Planning: Which SEO practices you should employ and what strategies to integrate and implement to gain better marketing results.
Website Audit: This module teaches you how to perform a complete SEO audit of a website whether it is your own or that of a client you are working for. This identifies areas which need fixing.
On-page Optimization: This section includes all SEO activities that deal with your own website and its content.
SEO URL Suggestions: Which words or phrases to use for URLs of various sections of your website.
Content Writing: Content is the single most important part of a good SEO strategy. We will teach you how to write content based on keyword research so as to gain maximum traction from your content.
Page Title Suggestions: This section pertains to naming your website page titles based on keyword research.
Meta Description: Every listing on your website has a small meta description that shows up on search. We will make you understand what it is, how search engines show it in searches and how you can write it for your website.
Meta Keywords: Similar to meta descriptions, there are meta keywords. This section pertains to identify all kinds of meta keywords for your relevant content.
Heading Tags Suggestions: All about headers for your web pages and listings.
Internal Linking: How to link inter-related sections of the website for better SEO and general navigation.
Sitemap Creation & Submission: All about what are sitemaps, why are they required and how to make/submit for search engine indexing.
Image Optimization: Complete optimization of images on your website as they are also part of content and show up in search results.
Off-page Optimization: This part of our SEO Course in Lahore includes all SEO activities that deal with elements outside of your own website and its content that effect your overall marketing and SEO strategies.
Link Building: Making and posting external links that connect or revert to your website and improve your rankings.
Online Page Rank: All about what is page ranking, how search engines rank pages and how you can improve your page ranks.
SEO Goal Setting: How you can set SEO goals and improve them methodically for improved search rankings.
Advanced Website Audit: A complete website audit detailing each and every aspect of SEO.
Web Content Audit: This will show you about the SEO health of your content. It gives an insight of whether you require better or more content for optimum SEO value.
Google Algorithm: Google Panda, Penguin & Humming Bird Understanding: Our expert trainers will teach you all about the aforementioned tools and how you can use them to improve and implement SEO strategies.
Website Reputation Management: How you can maintain and manage your web reputation.
Internal & External Link Acquisition & Analysis: This part of your SEO training in Lahore will teach you what internal and external link acquisition means and how you can analyse both.
Understanding the Link Building Tools: Where and how you can build links that track back to your website for good SEO value.
Web Content Strategies: What strategies you can use for your website content?
Social Media Integration and Campaign Analysis: How to integrate your social media such as Twitter, Facebook, Instagram etc into your SEO campaigns.
Design Factors: How your website design effects your SEO.
Web 2.0 Properties Creation & Maintenance: This part of our SEO training in Lahore will teach you what is Web 2.0 and how you can use it towards your SEO goals.
Ads Posting: Our SEO training centre in Lahore is famous for our ads posting trainings. Our expert trainers will help you understand all about it.
Local Profile Creation: This section details how you can promote your content and increase its SEO value using local profiles.
SEO Campaign Analysis: A holistic overview of your SEO campaigns including your goals, keyword information and complete audits.
Reporting to Client: The final and most important part of this SEO course in Lahore is your reporting to your client or employer. We will teach you how to build it and how to present it in the most professional manner.
Usman Saeed is a top online Mentor, who has got expertise in various fields and Digital Marketing such SEO , SEM , Email Marketing , SMS Marketing , Mobile Marketing with on time practices . He teaches online courses to over 5,500 students across the Pakistan. His and and Digital Marketing courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands on examples.
He is a IT Engineer, a Computer expert, Digital Marketing Blogger from Pakistan. His teaching style is, breaking-down complex concepts through simple examples and animations.
That's why, his students call him a VERSATILE teacher!
For his consistent and timely support to his students in PNY Trainings, he was awarded "Lightning responder" badge.