Laiba

Selling Customizable Chocolates Online. A Creative Business Journey

At the beginning of her journey, Laiba faced a common challenge many new entrepreneurs experience: getting customers. Despite having creative ideas and unique chocolate designs, she struggled with low visibility and limited orders.

She realized that simply making good products was not enough. The online market was competitive, and building trust without reviews or a strong presence was difficult.

Early Challenges

Some of the major challenges she faced included:

• Low reach and engagement on social media
• Difficulty attracting new customers
• Lack of brand recognition
• Limited marketing knowledge
• Inconsistent orders in the beginning

Instead of giving up, Laiba focused on improving her online presence. She worked on better product presentation, attractive packaging, and consistent posting on social media. She also learned how to showcase her products in a more appealing way.

Improving Marketing & Sales

A key turning point in her journey was improving how she marketed her products. She:

• Posted high-quality photos and videos
• Offered customized designs for special occasions
• Engaged with her audience regularly
• Used social media platforms to promote her brand
• Focused on customer satisfaction and feedback

Her improved strategy helped her gain trust and attract more customers.

The First Orders

With consistency and effort, Laiba started receiving her first orders. By delivering quality products and unique designs, she earned positive feedback and repeat customers.

Those first few customers made a big difference.

Her page began to grow, orders increased, and her brand started gaining recognition.

The Result

Today, Laiba is successfully running her customizable chocolate business and earning around 60,000 PKR per month, while continuing to expand her customer base and grow her brand.