1 Year Diploma in Marketing and Entrepreneurship (DME)

Digital Media Marketing has taken a fair lead in a new sub-stream of marketing within the local business environment. PNY Training is the best IT training Hub in Pakistan Is providing this service for our generation by introducing Marketing and Entrepreneurship diploma trainings in Lahore, Karachi, Islamabad, Rawalpindi, Multan, Sialkot, Gujranwala, Gujrat, Sahiwal, Faisalabad, Azad Kashmir, and other major cities of Pakistan. so that you won't make a mistake that has ruined several entrepreneurial careers. 

In spite of the popularity that ‘Digital marketing as a business characteristic is universally crucial to new business creation and growth. As an end result, studies on Marketing and Entrepreneurship remain vague and lacks conceptual integration. Let’s start with what actually digital marketing and entrepreneurship means:

Digital Marketing:

Advertising delivered via digital channels. channels consisting of social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Components of digital marketing:

Digital marketing spans a massive network of digital touch-points that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.

Paid search. Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve re-targeting, meaning that depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads.

Search engine optimization (SEO). SEO is the process of optimizing the content, technical setup, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they’re searching for relevant products, which can be a game-changer considering that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). While PPC and re-targeting have their place, organic online traffic earned through search engine optimization has an enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.  

Content marketing. Effective content marketing is not outwardly promotional in nature but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

Social media marketing. The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.

Email marketing. After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.   

Mobile marketing. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.

 Marketing automation. Marketing automation is an integral?platform that ties all of your digital marketing together. In fact, companies that automate lead management see a 10% or more bump in revenue in six to nine months’ time. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflow, measures results, and calculates the return on investment (ROI) of your digital campaigns, helping you to grow revenue faster. Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.

Entrepreneurship:

The activity of starting your own business or businesses, taking financial risks within the hope of profit. When we talk about entrepreneurship, we mostly mean the process of becoming, thinking, planning, conspiring, doing what may lead us to Success. In different words, entrepreneurship is greater than just creating a new brand; it additionally requires certain activities to be performed before and afte/r the emergence of a new brand. That is where Marketing steps in whether you call it a traditional marketing or digital marketing every company or brand have their own perspective of perceiving things and going along with it but without a Marketing brand or a company is just a name.

Marketing is essential for entrepreneurs due to the fact no brand/company can grow to be a successful venture without a customer market. The method of acquiring and maintaining clients is at the center of Marketing. Marketers must create the offer (design the product and set the price), get the product into the market (through distribution), and, at the same time, inform the market about the product (Communication). These activities define the four P's of the marketing mix: product, price, place (distribution), and promotion (communication).

What's apparent, though, is that many startup entrepreneurs struggle to market their brands through digital channels. Many of these brands are led by individuals who are perhaps high-quality developers or salespeople but they lack experience with digital marketing and public relations.

“There is no sense in investing money in advertising and marketing if you don’t have a story that sticks within the mind of your clients. The stories that convert the most are the stories that people tell about you and this is where your attention needs to be.”

Now a day’s things are pretty much easy for the new generation as they have a facility of Marketing diploma courses and Entrepreneurship diploma courses to identify from where they should start and how to take a calculated risk before jumping into a big game.

Intended Learning Outcomes:

This 1 year Marketing and Entrepreneurship diploma focus to develop students' knowledge about theories, models, and methods for understanding digital marketing and e-commerce, and the capability to apply these to marketing issues. The course's focus is also to develop student’s capability to reflect on the impact of digital marketing on markets, businesses, consumers, and society.

Upon completion of the course, students should be able to:

Knowledge and understanding:

• Understand and explain meaningful concepts and theories in the field of digital marketing and eCommerce.
• Explain planning, technologies, and methods used in digital marketing and e-commerce.

Skills and abilities:

• Orally and in writing apply many theories, concepts, and methods to questions in digital marketing and e-commerce.

Judgment and approach:

• Evaluate strategic and operational results in relation to digital marketing and e-commerce.
• Reflect on the influence of digital marketing and e-commerce on markets, businesses, consumers, and society, today and in the future.

Why study with us?

With dynamic, cutting-edge diplomas, at PNY Training marketing and entrepreneurship diploma in arfa karim tower is the next generation of innovative and independent thinkers. Our passionate experts equip you with the tools to thrive and prepare you for the creative industry. Thanks to our partnerships, you will collaborate with some of the most influential brands in the world, building a portfolio that will help you secure your dream career.

When it comes to choosing the best thing for yourself, the very first thing you do is that you google it. It makes research according to your competence and taste. So if you look at the site of PNY Training, it is providing everything you need in your research, every course with written details.

It is likewise important to choose the right and outstanding establishment for marketing and entrepreneurship diploma in arfa tower that have the best experienced and industry experts coaches, best agreeable administrator, most recent showing approach, intuitive meetings, energize understudies' inquiries, recognize understudies worries by asking understudy criticism, and greater advancement by receiving the best procedure and mentor's direction even after finishing of the research, temporary position openings after fulfillment of the course to get involved insight and occupation references also.

PNY is going to introduce courses on other campuses of Lahore. These courses include Diploma in Marketing and Entrepreneurship course in Ferozepur road Lahore, Iqbal Town Lahore, Johar Town Lahore, and Gulberg Lahore. This is good news for those students who live in these areas of Lahore. They do not need to go other places for short courses, IT courses and computer courses, etc. This is the best platform for all students who want to learn these types of courses. Our institute is the best institute in Lahore for short courses and IT computer short courses. We have hired a specialist instructor for these campuses. Students will learn both content and skills from our instructor.